NewcrestImage Names Gary Mills Senior Vice President of Acquisitions

August 18, 2026

DALLAS — NewcrestImage has named Gary Mills senior vice president of acquisitions, a newly created position in which he will lead the hotel investment company’s acquisition strategy.

Mills returns to NewcrestImage after serving as vice president of real estate from 2015 to 2020, a period during which he helped double the size of the company’s portfolio, according to the company.

“Acquisitions have historically been a core strategy for our firm,” said Mehul Patel, managing partner for NewcrestImage. “Gary is especially good at putting together complex transactions that work for all parties involved. Now his return enables us to further build the value and accelerate the growth of our assets.”

With more than 45 years of hotel real estate experience, Mills’ previous roles include serving as regional vice president of franchise sales development for the Cambria Hotel brand at Choice Hotels and helping launch the Hilton Garden concept for Hilton Worldwide in 1996.

He also served as a vice president with Hunter Advisors and founded Gary C. Mills Hotels LLC, through which he provided consulting services to hotel owners and developers.

NewcrestImage, founded in 2013, said it has completed more than $3 billion in transactions involving nearly 300 hotels and almost 32,000 rooms in 130 U.S. communities. The Dallas-based company currently owns more than 45 hotels.