Stories
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Taking The Direct Approach
Some of the initial travel statistics as we all emerge from lockdown are not the most optimistic for booking direct, as Airbnb and Booking have been shown to be leaders in search share in many key European markets. However, I…
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Teeing Up Socially Distant Activities
Prior to the coming of COVID-19, I had predicted a long, slow demise for golf. However, now that social distancing is a leading trend, this sport as well as many other activities where human contact is scant, may see a…
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A Group Effort
Most hotels don’t earn their keep from leisure guests alone. So, despite our laudable efforts to make people vacation again over the summer, we will need to bring groups back. How do we do this? While undoubtedly a clearer picture…
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Key Summer Strategies
Top-level property awareness is still the lifeblood that feeds demand and bookings. Many properties are doing good numbers over the first half of this crazy summer, which is still reeling from the effects of the pandemic. But this doesn’t mean…
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COVID Means No More Phone Transactions
With most of a hotel’s workforce completing their tasks from the comforts of their home offices during the pandemic, this also shed some light on several key inefficiencies that we’ve failed to correct. These will all need to be addressed…
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Competition From Cruises May Increase
Cruise lines were probably impacted the worst of all industries from COVID-19. Not only did the lockdown force nearly all ships out of operation, but the media drove home the damaging narrative of several cases of onboard outbreaks to thereby…