Stories
-
Patience Pays Off
Any successful hotel company has had to pivot in the wake of the Coronavirus pandemic, Choice Hotels International, Inc. demonstrated just that with last week’s launch of its new Comfort Inn prototype roughly a year after the company had originally…
-
Can Supercommuters Help Save The Day?
There have been so many permanent or semi-permanent changes as a result of the pandemic that hotels must pick their targets. Properties and brands must really define which markets, demographics and psychographics they are going after in order to optimize…
-
Rise And Shine
Choice Hotels International, Inc’s multi-year transformation of its flagship Comfort Inn brand culminated yesterday in the unveiling of a new prototype aimed at providing a more efficient footprint, innovative functionality and fresh design. The upper-midscale brand—which is celebrating its 40th…
-
Re-Opening The Borders
The good news for the industry is that hotel performance in the U.S. is clearly beginning to pick up as we approach the spring season. In the week ending March 13, STR reported the best results since the pandemic began…
-
Counting On A Recovery
Making guests feel comfortable traveling again has been a top priority for Wyndham Hotel Group in the months since the outbreak of the pandemic and the company feels its efforts are beginning to pay off. Speaking recently at “ALIS Law…
-
Modernizing Temp Agencies Through Apps
The recovery is coming, that we know. The problem is that we don’t know what shape it will take and thus cannot accurately forecast labor requirements. Moreover, as hotels are still reeling from the shutdowns last year, we’re all loathe…