Stories
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Distinct Division
A growing number of management companies have created separate and distinct divisions within their portfolios to accommodate the increasing number of lifestyle our boutique properties. From Aimbridge Hospitality’s Evolution Hospitality to Davidson’s Pivot division and many more, this trend continues…
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International Impact
The importance of the international markets to U.S. hotel companies can not be understated, particularly as travel restrictions are slowly lifted throughout the globe. A number of major brands have recently bolstered their hotel presence outside the U.S. with openings…
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Trying A New Motto
Any new brand is a work in progress as it continues its evolution and that’s evidenced by Hilton’s lifestyle brand Motto, which recently opened its third property overall and its first new build with the debut of Motto Chelsea. The…
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Running Up Rate
The value proposition of the select-service segment has grown dramatically for consumers and developers in recent years, and that has only accelerated in the wake of COVID as the lines between full-service hotels and select-service properties continue to blur. Rates…
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Ratcheting Up Rewards
While there’s no denying that loyalty programs have become a vital asset for hotel brand companies, these platforms must continue to evolve, particularly in the wake of the pandemic, to stand out in an increasingly competitive consumer environment. A pair…
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Prioritizing Personnel
A handful of companies, including owner/operators and a commercial real estate brokerage firm, have been looking to get 2022 off on the right foot by bolstering their executive ranks. Earlier this month, Marcus & Millichap Inc. hired Biran Patel as…