Stories
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2026 BITAC Operations: Redefining the Role of Procurement
FORT MYERS, Fla. — Procurement in hospitality has moved well past the era of the handshake deal on the golf course. At BITAC Operations, held April 26-28 in Fort Myers, Fla., the session “Redefining the Role of Procurement” brought together…
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BITAC® Sales, Marketing & Revenue Management Summit: Light at the End of the Tunnel
It’s hard to believe that it’s been six years since the COVID-19 pandemic upended nearly every aspect of our lives — how we socialize, how we work, how we travel, how we do business. As the 2026 BITAC® Sales, Marketing…
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BITAC® Sales, Marketing & Revenue Management Summit 2026: Making a Transformative Impact
Leaders from throughout the hospitality industry flocked to Fort Myers, Fla., March 29-31 for the 2026 BITAC® Sales, Marketing & Revenue Management Summit. Monday’s first panel discussion featured the honorees of Sunday night’s Amaze Insights Awards, which recognized individuals who…
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BITAC Luxury 2026 Keynote: Adam Mogelonsky on Why Luxury Needs a Niche
At BITAC Luxury 2026, held Feb. 22-24 at the Naples Grande Beach Resort in Naples, Fla., hospitality strategist Adam Mogelonsky delivered a clear message to hotel owners and developers: In luxury, the middle ground is gone. Speaking during the event’s…
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BITAC Luxury 2026: Designing for a New Era of Travel
In 10, 15 years, how would you describe your ideal hotel stay? What features will you expect while traveling for work? There’s no crystal ball for the future of hotel development, so executives today are hard at work trying to…
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BITAC Luxury 2026: Leveraging AI to Elevate Luxury Brand Performance
From the Hotel Interactive Newsroom When Aimee Marling asked the audience at the recent BITAC Luxury to raise their hands if they had used AI that day, nearly everyone had, whether they realized it or not. They had used AI tools to navigate traffic, clean up email drafts or scroll their social feeds that are quietly…