Stories
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BITAC Sales & Marketing 2025 Panel: AI in Hospitality
SAN DIEGO, CA — At the recent BITAC/Hotel Interactive Sales & Marketing event, one of the panels dove into a topic on the tip of everyone’s tongues: AI. Moderated by PM Hotel Group SVP of Commercial Strategies Lovell Casiero, the…
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Case Study: The Future of Experiential Events with the Fairmont Rio de Janeiro Copacabana
During the BITAC Owners Fall 2024 conference, we presented 10 ideas that all hotels can learn from some of the greatest luxury hotels around the world. One of those properties we highlighted was the Fairmont Rio de Janeiro Copacabana. As…
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BITAC Sales & Marketing 2025 Panel: How to Lead with Vision and Values in the Hospitality Industry
SAN DIEGO, CA — Our sister company, BITAC, recently held its annual Sales & Marketing event, where one of the panels dove into the topic of leading with values and vision. Moderated by Nick Horgan, the chief commercial officer at Amaze…
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The Value of Soft Brands with Prime Group and Faro Blanco Resort
The last two decades have seen an explosion in soft-branded hotels, with the past few years in particular seeing many remarkable properties launch or enter development. If there was a single word to explain this megatrend in our industry,…
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Innovating Guest Experiences Through Design & Technology: Insights from BITAC Luxury 2025
At BITAC Luxury 2025, a captivating panel discussion was held to explore the intersection of technology and design in luxury hospitality. Moderated by Purvi Panwala, Principal at PPM Corporation USA, the session featured expert panelists: Dala Al-Fuwaires, CEO & Founder…
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An Interesting Application for Hotel AI Is Guest Segment Suggestions
Hotels depend on segmentation, but why stop at just three (leisure, corporate, group)? With advancements in data streaming, APIs, data warehousing and AI-driven analytics, hotels can now achieve an unprecedented level of granularity in their KYC (know your customer) efforts.…