Measuring Environmental Impact: Insights from the BITAC Sustainability Summit

At the recent BITAC Sustainability Summit, Jordan Davis, Sr. Director of Sourcing and Culinary Strategy at Davidson Hospitality Group, and Ciaran Doyle, CEO of EcoBurner, engaged in a thought-provoking discussion about the pressing need for sustainability in the hospitality industry. They explored critical topics, including measuring environmental impact, ensuring transparency with consumers, avoiding greenwashing, and the role of innovation in achieving sustainability goals.

Jordan emphasized the growing importance of tracking various aspects of sustainability by employing advanced analytics and reporting tools. 

Ciaran highlighted the need for transparency in sharing these metrics with consumers. As sustainability becomes a priority for travelers, businesses must communicate their achievements authentically. This could involve publishing sustainability reports, utilizing in-venue displays, or engaging through digital platforms to keep consumers informed about their environmental impact.

The risk of greenwashing—a practice where companies make misleading claims about their environmental efforts—was a significant concern in the discussion. Both Jordan and Ciaran stressed that authenticity is crucial. Companies must ensure that their sustainability claims are supported by measurable actions and independent validations. This commitment to honesty not only builds trust with consumers but also reinforces the credibility of the sustainability movement in the hospitality industry.

Ciaran raised an important question regarding energy-efficient practices in food preparation: “If you are still burning a fuel source, is it merely a straightforward swap to gel fuel?” This point highlights the complexity of transitioning to truly sustainable energy sources. Jordan responded by outlining Davidson’s approach, which includes evaluating energy consumption across all cooking methods and seeking innovative solutions that reduce reliance on fossil fuels. The goal is to implement practices that are genuinely energy-efficient rather than simply switching one fuel source for another.

When discussing technology, Jordan shared how Davidson is leveraging cutting-edge innovations to enhance its sustainable operations. From smart kitchen equipment that optimizes energy use to cloud-based systems that streamline inventory management, technology plays a pivotal role in driving efficiency and sustainability. These tools not only minimize waste but also help staff make informed decisions that align with Davidson’s sustainability goals.

Addressing food waste, Jordan and Ciaran detailed Davidson’s multifaceted approach. The organization focuses on implementing systems that accurately forecast demand and adjust food production accordingly. Additionally, they are exploring creative methods to repurpose leftover ingredients, which not only reduces waste but also enhances menu variety and guest satisfaction.

On the topic of sustainable sourcing, Jordan highlighted Davidson’s commitment to partnering with local and sustainable producers. This strategy not only supports local economies but also reduces the carbon footprint associated with transporting ingredients. By prioritizing seasonal and ethically sourced products, Davidson is making a meaningful impact in promoting sustainability throughout its supply chain.

Ciaran posed an intriguing question about innovation: should it be an invisible component of achieving sustainability goals, or should customers notice the changes? The consensus was that while some innovations may operate behind the scenes, others should be visibly showcased to engage customers. Making certain sustainable practices apparent—like eco-friendly packaging or energy-efficient appliances—can enhance the overall guest experience and foster a sense of shared commitment to sustainability.

As the discussion wrapped up, Jordan and Ciaran shared Davidson’s ambitious goals for 2025. They aim to significantly reduce carbon emissions, enhance waste reduction strategies, and continue educating staff and consumers about sustainable practices. These goals reflect a broader commitment to not only improve operations but also to inspire a movement toward sustainability in the hospitality industry.

The insights shared by Jordan Davis and Ciaran Doyle at the BITAC Sustainability Summit highlight the essential steps needed to measure and communicate environmental impact effectively. By focusing on transparency, authenticity, and innovation, organizations like Davidson Hospitality Group are setting a precedent for sustainable practices that benefit both the environment and the consumer experience. As the industry moves toward a more sustainable future, these discussions are vital in shaping a collective commitment to responsible hospitality.